Branding & visual identity
An identity that feels like you.
Your identity is more than a mark. I shape the logo, typography, colors, and visual details into a consistent language for your business—then help it work wherever people meet you. Branding only, a refresh, or a complete identity and website: the scope starts with what you need.
The work
Distinctive by design. Consistent in use.
For new businesses finding their voice and established brands ready for a more considered identity.
Brand identity design
A visual direction grounded in your business, audience, and personality. A connected identity, not a collection of unrelated graphics.
Logo design
Custom wordmarks, symbols, and versatile logo systems, with practical versions for the places they need to appear.
Visual identity systems
Color palettes, typography, and supporting elements that give your communications a recognizable design language.
Brand guidelines
Clear rules for logo usage, color, type, spacing, and applications—so your team can keep the identity consistent across digital and physical materials.
Brand refresh & rebranding
Modernize the parts that no longer fit while preserving the recognition worth keeping. The depth of change is agreed before design begins.
Digital brand applications
Carry the identity into websites, social templates, and other agreed digital touchpoints. Website development can be included or scoped separately.
Real work
See the thinking in practice.
SVORA
SVORA is an original KAR_TUM_ product whose existing project materials document brand identity and interface work. Its handwritten wordmark connects the product’s expressive direction to the digital experience.
Explore the SVORA projectBefore we build.
Start with the business
Share what you do, who you serve, and how you want to be perceived. Bring existing assets and references if you have them; a finished brief is not required.
Define the deliverables
We agree on the logo variations, identity elements, guidelines, and applications you need. Font licensing, third-party assets, and print production are discussed separately where relevant.
A considered handoff
The proposal sets review stages, revisions, file formats, usage guidance, price, and timing. A full identity and website need more room than a focused logo project.
Good questions.
Can I book branding without a website?
Yes. Logo design, a visual identity, or a brand refresh can be a standalone project. You do not need to commission a website.
Can you design the identity and build the website?
Yes. A shared direction keeps the two consistent, from the logo and typography to the interface and interactions. We agree on each part of the scope before starting.
Do I need to replace my existing logo?
Not necessarily. Sometimes typography, color, and clearer usage rules make the biggest difference. We review what is recognizable and what needs to evolve.
Start here
What do you have in mind?
Tell me about your business and what you want this project to accomplish. Your service choice is already included; you can adjust the details before sending.
No obligation. Scope, price, and timing are agreed before work begins.
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